THECO-SIGN

Kampala has been setting the standard long before anyone was paying attention. Project X is where that culture concentrates: creatives, tastemakers, the people who decide what the city wears, listens to, and buys next. They did not come because of an ad. They came because the culture called.

Attaching to Kla2thawrld is not a media buy. It is a signal to the most influential audience in the city that your brand belongs in their world. That signal does not expire when the campaign ends.

Every cultural movement has a short list of brands that were there at the beginning. Those brands never have to explain the decision later: the story explains it for them. Right now, that list for KLA2THAWRLD is still empty.

The next chapter is London. Date to be announced. The same culture, the same crowd shape, a new city. If your brand travels, this is where the story goes international.

Every partnership is built from scratch. No rate card, no standard package. But it could look like:

  • /A branded activation on the ground, in the room.
  • /Co-created content the crowd actually wants to share.
  • /Your product in the right hands, on the right night.
  • /A stage, a moment, or a drop that carries your name.

Project X is the flagship. London is the first international pop-up. More cities, more rooms, more ways in. The format travels.

Vend at the next edition

Bring your brand into the room. Vendor spots open edition by edition. Stay close to the announcement.

Vendor Info→

If your brand fits the culture and the crowd, we will find the shape together. If it does not, we will tell you that too.

Zero paid mediaAt launch. They came because the culture called, not because an ad told them to.
Three. All sold out.Three flagship editions. Every room filled faster than the one before. The line keeps getting longer.
13 to 25The tastemakers, not the masses. The people who decide what the city does next.
Now LondonDate to be announced. The first international pop-up. The movement does not stop at one city.

Kampala. London. The world next.

LET'S BUILD SOMETHING

Tell us who you are and what you have in mind. Every partnership starts with a conversation.